WHAT DOES IT MEME?
How memes helped increase use and awareness of library services
GALLERY
This meme was used to promote Readers Advisory Services, which was offered by the Rizal Library (RL) for a number of years, but there were no sign ups. After implementation, usage rose from 0 to 87 in one academic year. This meme also garnered 547 likes and 146 shares, and has been the most popular meme used by RL.
This meme was used to promote changing registered devices for WiFi, which is one of the most frequently asked questions in the Reference Desk.
This meme announced the opening of the 5/F Study Hall, which was closed for two years due to renovation.
Memes weren't just used for announcements, but for contests, too!
This meme was used to announce student assistant openings for the coming academic year. From zero, 120 applications were received by the Rizal Library after using this meme.
Again, another underutilized service of the Rizal Library. Requests rose from 541 to 845 after implementation of the memes.
The Ateneo de Manila University--Loyola Schools follows a strict dress code, and this picture from The Lord of the Rings was used to raise awareness on these rules.
This meme is one of the crowd favorites, garnering 317 likes.